In today’s digital age, selling handmade products online has become increasingly popular. With the rise of e-commerce platforms, artisans and crafters now have the opportunity to showcase their unique creations to a global audience. In this article, we will explore the similarities and differences between Etsy vs Handmade at Amazon, two prominent platforms that cater to the handmade market, and help you to make an informed decision on where to sell your products.
Overview of Etsy vs Handmade at Amazon
Etsy is a well-established online marketplace that focuses on handmade, vintage, and craft supplies. Founded in 2005, it has grown to become a go-to destination for buyers looking for one-of-a-kind items. With its user-friendly interface and robust community, Etsy provides a platform where sellers can easily connect with their target audience.
On the other hand, Handmade at Amazon was launched in 2015 as a dedicated platform for artisans and crafters. Leveraging the vast customer base of Amazon, Handmade at Amazon aims to provide a seamless shopping experience for buyers interested in handmade products. While it is relatively new compared to Etsy, it offers the advantage of tapping into Amazon’s extensive customer reach.
Pros and Cons of Selling on Etsy
Etsy offers several advantages for sellers. Firstly, it has a large and active community of buyers who specifically visit the platform to find unique handmade items. This means there is already an existing customer base interested in what you have to offer. Additionally, Etsy provides a range of tools and features to help sellers promote their products, such as the ability to create personalized storefronts and participate in community events.
However, there are also downsides to selling on Etsy. The platform has become increasingly competitive, with thousands of sellers vying for attention. This means that standing out from the crowd can be a challenge. Moreover, Etsy charges various fees, including listing fees, transaction fees, and payment processing fees, which can eat into your profits. It is important to carefully consider these factors before setting up shop on Etsy.
Pros and Cons of Selling on Handmade at Amazon
One of the main advantages of selling on Handmade at Amazon is the exposure it provides to Amazon’s vast customer base. With millions of active shoppers, your products have the potential to reach a much larger audience compared to Etsy. Additionally, Handmade at Amazon offers a streamlined selling process, with easy integration into the existing Amazon infrastructure.
However, there are certain limitations to consider when selling on Handmade at Amazon. Unlike Etsy, where the focus is solely on handmade and vintage items, Handmade at Amazon also includes machine-made products. This can dilute the unique appeal of handmade items and make it harder for artisans to stand out. Furthermore, while Handmade at Amazon does not charge a listing fee, it does have a referral fee and other selling fees that need to be taken into account.
Comparison of Fees and Pricing Structures on Etsy vs Handmade at Amazon
When it comes to fees and pricing structures, both Etsy and Handmade at Amazon have their own models.
Etsy charges a $0.20 listing fee for each item and takes a 5% transaction fee on the sale price. In addition, if you use Etsy Payments, there is a payment processing fee. These fees can add up, especially if you have a high volume of sales.
Handmade at Amazon does not charge a listing fee. Instead, it has a referral fee structure, which is a percentage of the total sale price. The referral fee varies depending on the category of the item being sold. While this may be advantageous for some sellers, it is essential to consider the potential impact on your profit margins.
Customer Base and Target Audience
Understanding the customer base and target audience of each platform is crucial in determining where to sell your handmade products. Etsy has built a reputation as a marketplace for unique, handmade, and vintage items. Its community of buyers actively seeks out these types of products, making it an ideal platform if you cater to a niche market or have a specific artistic style.
On the other hand, Handmade at Amazon benefits from the vast customer base of the Amazon marketplace. This means your products have the potential to reach a broader audience. However, it is important to note that Amazon customers may have different expectations compared to Etsy buyers, as they are accustomed to a wider range of products and may not specifically be looking for handmade items.
Marketing and Promotion Options on Etsy
Etsy provides sellers with various marketing and promotion options to help increase visibility and drive sales. One of the key features is the ability to create a personalized storefront, where you can showcase your brand and products. Additionally, Etsy offers social media integration, allowing sellers to connect their Etsy shop with their social media accounts for wider exposure. Furthermore, Etsy has a robust search engine optimization (SEO) system, which can help improve the visibility of your products within the platform.
Marketing and Promotion Options on Handmade at Amazon
Handmade at Amazon offers sellers several marketing and promotion options to enhance the visibility of their products. One of the notable features is the ability to create Sponsored Product Ads, which appear within Amazon search results and product detail pages. This can be a powerful tool to increase product visibility and drive traffic to your listings. Additionally, Handmade at Amazon provides access to Amazon’s marketing tools and services, such as Lightning Deals and Amazon Prime.
Seller Support and Customer Service
Both Etsy and Handmade at Amazon offer seller support and customer service, although the level of support may vary. Etsy has a dedicated Seller Handbook, which provides valuable resources and guides to help sellers navigate the platform. They also have a support team that can assist with any questions or issues that may arise. Furthermore, Etsy has a strong community aspect, with forums and teams where sellers can connect and share insights.
Handmade at Amazon also provides seller support, with a dedicated Seller Central portal where sellers can find resources and information. However, it is important to note that Handmade at Amazon is a division of Amazon, which may result in a different support experience compared to Etsy. Amazon has a reputation for its customer-centric approach, but the level of support specifically for Handmade at Amazon sellers may vary.
Making the Decision: Etsy or Handmade at Amazon?
When it comes to deciding between Etsy and Handmade at Amazon, there is no one-size-fits-all answer. It ultimately depends on your specific goals, target audience, and the nature of your handmade products. Etsy offers a well-established platform with a strong community of buyers, making it ideal for niche markets and unique creations. On the other hand, Handmade at Amazon provides access to a larger customer base and the potential for increased sales volume.
It is recommended to carefully consider the pros and cons of each platform, taking into account factors such as fees, customer base, marketing options, and seller support. Additionally, conducting thorough research and analyzing case studies can provide valuable insights into the experiences of other sellers. Ultimately, it may be beneficial to test both platforms and evaluate which one aligns best with your business objectives.
How to Get Started on Your Chosen Platform
Once you have made a decision on which platform to sell your wares, it is time to get started. Setting up a shop on Etsy or Handmade at Amazon is a relatively straightforward process. Both platforms provide step-by-step guidance to help you create your shop, upload product listings, and set prices. It is important to carefully curate your product photos and descriptions to effectively showcase your handmade items.
Additionally, invest time in optimizing your shop for search visibility. This includes utilizing relevant keywords in your product titles, tags, and descriptions. Consider conducting keyword research to identify the terms that potential buyers are searching for. By optimizing your shop and product listings, you can increase the chances of your items being discovered by interested buyers.
Both Etsy and Handmade at Amazon offer valuable opportunities for artisans and crafters to sell their handmade products online. Each platform has its own advantages and considerations, from the established community of Etsy to the vast customer base of Handmade at Amazon.
By carefully evaluating the pros and cons, conducting research, and considering your specific goals and target audience, you can make an informed decision on where to sell your wares. Remember, success ultimately lies in the quality of your products, effective marketing strategies, and a deep understanding of your target audience.